If you ever bought SERIOUS running shoes, this might look familiar. In the running shoe store, the shoe sellers are like gods. You can’t just walk in there and say you’d like some purple running shoes, please. NO! You go in there, and when it’s your first time, they film how you run, they ask all sorts of questions, and then they produce a couple of pairs of running shoes for you to fit. Your say in all this is minimal. You do get to tell them if the shoes feel right or not, but that’s about it. So here you see me asking for ‘the Man’. The expert. He who knows all about running shoes.